Tuesday, April 14, 2009

Avatar Stratergery

i suppose i should preface this by saying that there are three general schools of thought when choosing an avatar picture for an etsy shop:

1) a picture of myself, ie. the artist, which i have been using for awhile - it might make people click if they think you are pretty, plus you don't have to change it ever, unless you drastically change something about yourself, but then again, how would they know?

2) a picture of my logo - good for cohesion between etsy, blogging, twitter, etc. and my product logo. basically the ultimate way to brand your line - plus you dont need to change it unless you change your logo.

3) a picture of a product i sell - probably will make people click if it is a well-photographed item that is interesting and they want to buy it. the downside is that it really should be something that i sell in my shop, so if i sell that item, i need to change out my avatar, thus causing a break in the cohesion of my avatar over time.

well today decided to take that risk. i changed my avatar on etsy from my black and white profile pic shown above to be a product that i carry in my shop (the ever-popular texas tote):

and now we wait...and see if this causes more clicks from the forums and other places. i know this gem would make me click! what about you?


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